Amazon says it didn't build the 'Prime bike' and tells Echelon to stop selling it

Echelon Prime bicycle

Echelon

Amazon is removing itself from the $500 “EX-Prime” bicycle dispatched by gym equipment creator Echelon Fitness, after the item was inaccurately showcased as a cooperation between the two organizations.

Echelon on Tuesday declared the supposed Prime bicycle, calling it “Amazon’s first-ever connected fitness product” that was “developed in collaboration with Amazon.” The move was broadly proclaimed as Amazon’s initial attack into the shrewd bicycle market and caused portions of activity bicycle producer Peloton to fall as much as 6% on Tuesday.

However, on Tuesday evening, Amazon denied it was engaged with an association with Echelon or the “Prime bike.” The organization has advised Echelon to quit selling the Prime bicycle and change its marking, various outlets announced.

Peloton shares hit a record high Wednesday.

Amazon likewise seems to have pulled the item from its site, posting it as “currently unavailable.”

Amazon seems to have pulled Echelon’s EX-Prime bicycle from its own site, posting it as “currently unavailable.”

“This bike is not an Amazon product or related to Amazon Prime,” an Amazon representative told Bloomberg. “Echelon does not have a formal partnership with Amazon. We are working with Echelon to clarify this in its communications, stop the sale of the product and change the product branding.”

Agents from Echelon weren’t promptly accessible for input.