British-Indian music maker and arranger Rishi Rich is known for advocating Punjabi music in the global scene. Rich likewise made a number out of tunes in Bollywood. With sytheses, for example, Bhaare Bazaar (Namaste England; 2018) and Doori (Gully Boy; 2019), among others, he has made a specialty for himself in the music business. He has additionally worked together with British vocalist Jay Sean on various tracks and they as of late likewise delivered another single called Nakhre.
“Nothing has changed between Jay and me apart from the fact that we now live at opposite sides of the world. Like I always say, once you have that magic with an artiste it never goes. It just keeps getting stronger,” he says. Rich adds that it was an incredible encounter to reconnect with Sean. “After all these years working again with Jay has been great. It’s like we never left the studio. It’s always fun and exciting as we totally get each other and in the studio we have this magical chemistry,” he says.
The arranger maker has been working in the music business for near thirty years now and has seen a ton of changes during this time. “The industry is forever changing. We have a lot more focus on streaming platforms and the interaction level with fans is so extensive now. Both the audience and artistes are accessible to one another through social media and music platforms. It’s great to see how things are evolving,” says Rich.
He additionally has generally contributing in making Punjabi music well known around the world. What’s more, he says that he never remixed the tracks yet consistently made unique tunes by blending beats. He adds, “I’ve always made original tracks which combine Punjabi RnB with hip hop and it creates this fusion blend of diﬀerent cultures and sounds. It’s great to see the music here in India picking that up now as well, some championing some great original music, too.”
Rich adds that while it was a special encounter to work during the lockdown, it was not troublesome. “It’s been tough not seeing families but honestly I’ve just been very focused on work and the label which has been great. Working on music should never be diﬃcult. It was very enjoyable working with Jay over Zoom and FaceTime while sharing ideas, concepts, and reminiscing. The actual structure of the track was done before the pandemic so it was just ﬁnal touches and mix and master which we had to do, and of course the video,” he news24nations off.