ET Catalyse Virtual Ep.12 Part 1: The FMCG take on Covid led shifts in consumer behaviour

How has purchaser conduct changed for the Fast Moving Consumer Goods (FMCG) class, in a pandemic affected world? What’s more, how have advertising pioneers adjusted to manage it. ET Digital editorial manager Deepak Ajwani offers these conversation starters to Rashi Goel, Director Marketing and Consumer Communications at Nestlé India; Dilon Gandhi, Senior Director and Category Head, Foods at PepsiCo India, and Shuvadip Banerjee, VP Marketing Services at ITC Ltd. They examine patterns and purchaser conduct moves and how advanced medium is presently used to enable customers.