ET Catalyse Virtual Ep.12 Part 2: FMCG view on how digital enables us to launch and learn fast

Partially 2 of this scene, our specialists – Rashi Goel, Director Marketing and Consumer Communications at Nestlé India; Dilon Gandhi, Senior Director and Category Head, Foods at PepsiCo India, and Shuvadip Banerjee, VP Marketing Services at ITC Ltd. expand how advanced is presently empowering them to try different things with various substance, messages and mediums, to perceive what’s working for them. Computerized is quick turning out to be ‘the’ medium to fabricate marks too. They examine how buyers and brands exist today in an omni-reality, and how correspondence should be custom fitted to a quickly advancing purchaser going ahead.