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Taapsee Pannu got into ‘Looop Lapeta’ barely after finishing the first schedule of ‘Rashmi Rocket’ -both shoots being physically strenuous and demanding. The shooting of ‘Looop Lapeta’ began in Mumbai, few days ago. Talking exclusively to ETimes Tanuj said, “Taapsee’s choice of films has been intelligent and interesting; it’s in line with what we make at our production house Ellipsis. She was an organic and perfect choice to enact Savi, the Indian Lola. ‘Looop Lapeta’ will be a clutter-breaker in every sense of the phrase, an absolute genre-breaker both stylistically and in narrative.”

Added Tanuj, “Taapsee is fit and fabulous. She is indefatigable; completely wired. She works round the clock and effortlessly shuttles between films. She is dependable and conscientious; that’s a huge advantage for a producer.”

So, will ‘Looop Lapeta’ arrive in theatres or on OTT, which has become a hard landing ground post COVID? “At this juncture, it would be incorrect to set a hierarchy. Our partner Sony Pictures (India) and us will take a call on the most apt distribution strategy closer to the date. Right now our focus is to make a fantastic film.”

Explaining the choice of the debutant director Aakash Bhatia to helm ‘Looop Lapeta’, Tanuj said, “It’s all about taking leaps of faith and following conviction. Ellipsis is a magnet for young, emerging talent. Akash, all of 32, is a creative genius and an incredibly popular name in the world of advertising. We felt he has just the right sensibility to adapt a film which was anyway ahead of its time. He is driven and passionate, and together, we’ve assembled a fantastic young technical team.”

How did the quirky title of ‘Looop Lapeta’ come about? Revealed Tanuj, “We had been brainstorming on the title for several months. We came up with a list of 25-30 names. The name got finalised during one of our freewheeling office conversations, when Akash happened to use the colloquial phrase, ‘loop lapete mein phas gayi’. It sounded great and embodies what the film stands for. We ran it past our stakeholders and through different age groups. Everybody smiled at its mention.”