Interactive email marketing software, Mailmodo, raises $270K from Titan Capital, others

Mailmodo, an interactive email marketing software for businesses hasraised $270K in the pre-seed round funding by Titan Capital, Firstcheque, Gameskraft, Angellist and other marquee groups of investors including Archit Gupta, Deepak Diwakar, Harsh Shah and others. Mailmodo helps businesses create interactive app-like emails to get a better return on investment from email marketing.
The co-founders Aquibur Rahman, Apurv Gupta and Devyesh Tandon came up with the idea of Mailmodo when Google released Accelerated Mobile Pages (AMP) emails publicly. AMP emails allow any business to add dynamic components to an email and show real-time data using APIs.

Building Mailmodo was to bring this technology to marketers to create and send interactive emails without any coding skills and get better ROI from their email marketing. It is currently used by clients who hail from diverse industry verticals. The company says its mission is to simplify email marketing and maximize conversions for businesses with a seamless and easy email reader experience.

Talking about the funding received, Aquibur, Co-founder & CEO, Mailmodo said in a statement, “AMP emails allow marketers to create app-like experiences inside the emails and it makes seamless for the users to take the desired actions. People check their emails when travelling, watching tv, or in an elevator in a busy daily life. They don’t have time or attention span to open an email, click on the link, go to the website, and take several other steps in between to complete the desired action. Thus, interactive app-like emails help marketers to get better conversion rates.We are elated to have gotten the support from the investors who not only provided us with their financial support but also are mentoring us in our journey.”

Bipin Shah, partner at Titan Capital said,”Despite the radical change in web technologies over the past two decades, emails have been the same more or less. I believe Mailmodo’s no-code platform for creating AMP email has the power to revolutionize email marketing and customer interactions.”

Over the last nine months, Mailmodo has developed beyond just an email creator to a full-fledged email marketing platform providing email creation, campaign management, automation, journey builder, API triggers and integrations with several marketing tools. Mailmodo will be using the investments to build the founding team, product development and make the product available to the global market.

“Email as a marketing and communication channel is still one of the most important touchpoints marketers have with customers. We are very excited by MailModo’s AMP-based product that allows marketers to go a step further now and build interactive experiences for users within Email, leading to far superior conversions,” Kushal Bhagia, CEO – Firstcheque.vc, said.