Rajeev Khandelwal: Big star cast and glittery publicity can’t give you a hit film now - Times of India

Gone are the days when star actors used to drive the success of movies. Like any other film industry, Bollywood has come a long way. Actor Rajeev Khandelwal who has seen this industry from close quarters for years believes it too.

During a recent chat with an entertainment portal, the versatile actor insisted there has been a gradual shift going on even before the pandemic started and the OTT boom grabbed headlines. He says actors like Ayushmann Khurrana and Rajkummar Rao are getting their due respect now. Films that didn’t have a prospect earlier are now welcomed by the audience because contents are showcased in a different way these days.

So, what triggered this change? As a senior actor, Rajeev feels people are now exposed to meaningful content and they won’t accept anything that’s thrown towards them. That’s why star cast and glittery publicity have taken a backseat now. He also points out an interesting aspect about people’s viewing habits.

According to the actor, even if a big-budget film is released digitally and then fails to grab attention in the first few minutes it won’t be accepted. That’s what happened with many films that were released digitally over the past year. He further states that OTT is playing a crucial role in bringing a change in the film industry and it’s for the betterment of Indian cinema as a whole.

When Rajeev Khandelwal chose to embark on a journey in films, he was at the peak of his popularity as television’s most popular hero. What’s more, he chose to make his film debut in an unconventional film like ‘Aamir’ (2008). Twelve years later, he’s happy he took the risk and proved his doomsday professors wrong.