TikTok and UFC Seal a Multi-Year Partnership

<p class="heading_excerpt">TikTok is entering the Octagon.</p>

        Last week, TikTok was named the Global Sponsor of the upcoming Union of European Football Associations (UEFA) Euro 2020 tournament. It would appear that the social media platform is looking to add to its list of sports partnerships.

                TikTok Gets More Involved With Sports

        The Ultimate Fighting Championship (UFC) has announced a multi-year partnership with video-sharing app TikTok, which calls for the mixed martial arts promotion to livestream content—some exclusive—to the platform.

    <p lang="en" dir="ltr">.@UFC to Produce Weekly Live Show on TikTok in groundbreaking sports content partnership.</p>— UFC News (@UFCNews) February 18, 2021

        With this collaboration, UFC will program new weekly shows on TikTok. It will feature live looks at weigh-ins, press conferences, athlete interviews, arena tours, fighters' training segments, and more. Each show will aim to promote the next upcoming UFC live event.

        This isn't the first time TikTok has partnered with a sports entity, but UFC says this is the first partnership where TikTok had to "engage a dedicated, full-time resource who will be focused on producing original live and video on demand (VOD) content."

        When Deadline asked to clarify that statement, a representative said that the partnership will add one more employee to the TikTok staff to fill the dedicated position.

        New to TikTok? Check out our list of tips for beginners.

        “This collaboration [with TikTok] is a great way to drive awareness to our tent pole live events while delivering compelling content to our fans, 24/7," said David Shaw, UFC Senior Vice President of International and Content.

                Watch UFC Content on TikTok

        UFC's TikTok content can be found on its global channels, including @UFC, @UFCRussia, @UFCBrasil, and @UFCEurope. These channels currently have a combined following of over seven million TikTok users, ranking third among all sports leagues on TikTok.

        How to Make a TikTok Video in 7 Easy Steps
                        <p class="">Want to get started using the viral short video app TikTok? Here's an easy how-to guide to post your first video...</p>

About The Author

        Jessibelle Garcia
                                (68 Articles Published)

            Jessibelle is a freelance writer with an endless love for all things technology and art. Her post-secondary studies in film animation and game development have only made her even more excited to use her journalism experience to share her passions with the world.

                From Jessibelle Garcia

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