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Marketers not expecting a drastic change in influencer ad spends with new ASCI draft guidelines

Marketers not expecting a drastic change in influencer ad spends with new ASCI draft guidelines
Advertising spends on influencer marketing have been going up news24nationificantly on social media platforms such as YouTube, Instagram and Facebook and with the new draft guidelines from Advertising Standards Council of India (ASCI) aiming at clearer disclosures on paid partnerships, both influencers and marketers...